Jellycat

Jellycat + Alibaba + Web2Asia

This was a fun one! Our long-term client partner Alibaba asked us to do something special for their film showcasing plush toy brand Jellycat and their success in the China market, empowered by Alibaba’s platform and e-commerce digital marketing agency Web2Asia.

The ask: a documentary-style case study film, with Jellycat doll Bashful Bunny as the investigative reporter.

We teamed up with our good friend Olivier Dressen to use puppeteering and wire removal to achieve something special!