Alibaba IPO
IPO Hero Film
Alibaba hired us to make the film that introduced their business to potential investors as they prepared to go public on the New York Stock Exchange.
At the time, most of the world didn’t understand Alibaba. Was it a Chinese Amazon, eBay, or PayPal? The answer: all of the above, and more.
Our pitch: explain Alibaba through documentary vignettes of real people participating in its vast ecosystem of platforms to enable and empower businesses and consumers. The film was a viral hit, and the IPO was the largest in history.
Alibaba has commissioned many dozens more documentary films from us in the years since.
